Case Study
E-Buy Gum – A Bold Brand Identity with a Yorkshire Heart
Introduction
E-Buy Gum is an online store with a proud Yorkshire spirit, offering a range of clothing and household goods that celebrate the region’s unique character. When they approached Kodo Design, they needed a brand identity that would stand out while staying true to their roots.
The Challenge
With a marketplace full of minimalist branding, E-Buy Gum wanted to make a bold statement. The brand needed to capture Yorkshire pride while being visually distinctive and instantly recognizable across both digital and physical spaces.
The Solution
Crafting a vibrant and dynamic brand identity that reflected E-Buy Gum’s energy and values.
Brand Identity
The Flow Shape – To add a distinct visual element, we replaced the traditional dash in the brand name with a custom “flow” shape. This became a core part of the identity, influencing patterns, website panel designs, and other brand elements.
Colour Palette – We selected a bold and lively combination of purple, coral, and yellow. These colours not only make the brand eye-catching but also reinforce the business’s strong Yorkshire identity.
Typography – A unique and custom typeface was essential to ensure the brand stood out from the crowd.
Website Design
The e-commerce website was designed to be as intuitive and engaging as the brand itself.
- The layout was structured to guide users seamlessly, focusing on what they’d want to see first.
- Panels for popular products, seasonal offers, and brand storytelling were integrated to enhance user confidence in this new business.
- The bold visual identity carried through to the website, ensuring a cohesive experience from brand to digital presence.
The Outcome
By developing the brand identity and website together, we ensured a smooth transition from design to implementation. The final result was a striking and memorable brand that confidently embraced its Yorkshire heritage while standing out in the competitive online retail space.
Case Study
Essence Beauty – A Sophisticated and Timeless Brand Identity
Introduction
Essence Beauty is a health and beauty start-up offering a range of services, including dermaplaning, nail aesthetics, and more. When they approached Kodo Design, they sought a sophisticated brand identity that was modern, timeless, and uniquely reflective of their services.
The Challenge
As a new business, Essence Beauty needed a brand identity that would instantly convey elegance, professionalism, and individuality. The challenge was to create a design that felt both luxurious and contemporary while maintaining a connection to the core beauty services they offered.
The Solution
We developed a refined and distinctive brand identity by exploring the deeper meaning behind “essence” and merging it with visual elements inspired by the beauty industry.
Brand Identity
Concept Development – The design process began by analyzing the word “essence” and how it could be translated visually. We combined this with inspiration from the brand’s core services, particularly nail aesthetics.
Typography – A combination of serif and sans-serif typefaces was chosen, striking the perfect balance between timeless elegance and modern minimalism.
The Drop Shape – A custom drop shape was created to symbolize the essence concept while subtly referencing the sleek “stiletto” nail shape. To avoid a flat and basic look, we incorporated custom “waves” into the logo wordmark, giving the drop a liquid-like aesthetic. This not only reinforced the brand’s name but also connected to the fluid nature of nail polishes, beauty products, and nail art.
Colour Palette – A sophisticated yet simple palette was developed, featuring a timeless neutral shade paired with a deep, luxurious purple to convey elegance and refinement.
The Outcome
By crafting a brand identity that was both modern and timeless, we helped Essence Beauty establish a strong presence in the beauty industry. The final result was a brand that exuded sophistication and individuality, setting the stage for long-term recognition and success.
The Kodo Design Services
No matter the size of your business, or your inspired idea of one, Kodo will help you along the path to success with tailored design services to suit you.
Graphic Design
The service that helps business and brands put their best foot forward! Showcase your brand, new or existing, with the right identity and assets.
- Logo and brand identity design
- Design of business cards
- Design of flyers
- Design of social media posts
Website Design
The digital home of your brand. Sell your service, products and build your audience. Custom websites built to drive business success.
- Custom website design to suit your business
- Following WCAG global accessibility standards
- Creation of a sitemap to create the most effective user flow
- Development of WordPress website
Brand Creation
Ideal for start-up businesses, Kodo helps to create your brand through consultation to find your business name and visual brand identity.
- Review of current brand (if applicable)
- Research and review of similar brands/competitors
- Logo and brand identity design including colour palette, typography and more
Building brands one pixel at a time.
Kodo Design is a graphic and website design studio working to support and empower thinkers, dreamers and doers into making their aspirations a reality through visual design.
© Kodo Design 2025
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