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When you’re planning a new website for your business, you’ll probably hear the terms responsive design and adaptive design thrown around. Both have to do with how your website looks and functions across different devices — but they’re not the same thing. If you’re wondering which approach is better for your small business website, this post breaks down the
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Designers—including myself—are often asked to “design a logo.” And yes, of course, I can design a logo for you. But here’s the truth: I’d much rather design an identity for you. Too often, people confuse a logo with the identity itself. A wordmark or symbol is created, and the assumption is that the brand is complete. Don’t
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When it comes to branding, colours aren’t just aesthetic choices; they are powerful psychological tools that influence how consumers perceive and interact with your brand. At Kodo, we understand the subtle yet profound impact of colour psychology on consumer behaviour. Here’s a dive into how colours can shape brand perception and decision-making. The Science Behind